Wall Street Neighborhood Association

Local Directory Website Design

Wall Street businesses
Website Design
Website Development

The Wall Street Neighborhood Association was creating a local listing of businesses and events, and needed a website to get the message out.

The challenge: communicate both B2B and B2C offerings on the same directory website.

Website exploration mockup

Historically Accurate UI

The WSNA is based in a historically rich area of its city, and we leaned heavily into the  architecture and business layout found in the area. While the Association is a young business, users should feel at ease when they see support from established local businesses.

Old images

Business & Event Listing Management

To account for new businesses and events popping up rapidly, we built the entire website to be editable by a CMS. Listings can be created, edited and rearranged within minutes, all automatically updated and organized.

Membership Access

One of the primary website goals was to encourage membership signups. We drew attention to memberships by utilizing the striking green color from the client’s brand guide, and kept payment processing fees down by building custom stripe checkout flows.

Encourage Local Exploration

The best way to support local business is by physically going to the location, and we strongly encourage local exploration with the website. Every page is covered with  photography of local businesses, scenery and landscape.