Imagine this...you have a concept for a new product. But bringing it to market before it is created or manufactured can be challenging. Digital prototyping may be the solution.
Prototyping is using technology to create a lifelike rendering of a product. The automation behind prototyping has advanced to the point where viewers cannot detect the difference between a prototype and "the real thing."
Prototypes can be used for purposes like:
Suppose you can create a product or service in the virtual world before execution or manufacture. In that case, you have an opportunity to conduct UX and UI research, securing valuable feedback before mass production. These insights can save you money and time in the long run.
When an end-user or team can get a clear, detailed, and interactive image of digital media, they can provide accurate feedback upfront. It allows your business to:
In addition to the benefits outlined above, digital prototyping of hard goods (like products and packaging) helps:
Whether you're working with an agency on developing an app, website, streaming ad, or packaging design, being able to evaluate a new idea before you've finalized it will avoid costly errors.
The time and effort you spend testing the prototype is a great investment because you can be confident that the final product works. It also enables you to market and sell early on and build consumer demand before launch.
The project team (and perhaps end users) will feel more involved in the development process, which builds morale and trust.
So, before you push the "go" button, press the "imagine and test" button and think seriously about the role of prototyping in your next creative project. Make sure you're working with an agency fluent in digital prototyping to help you bring your vision to life.