In the modern business climate, growth is not as simple as it once was. In days gone by, companies grew by simple brute force, funneling millions into new hires and shotgun branding, attempting to take over the world by reaching every person on earth.
Today's climate requires a bit more finesse. Your business may be ripe for growth – better reach and more revenue – but you may not be in a position to double your staff or buy a super bowl ad. You may not even want to. That doesn't mean you can't grow.
If you're ready to take the next step, we've put together a few ways you can grow your business right now – all while staying lean.
Your brand identity is your bread and butter when finding the right potential customers and building trust quickly. You may have a really solid brand, or you may have never thought about it, but either way, you can continually improve on it.
Make sure your logos, websites, packaging, and social media pages are consistent and up to date, looking for any inconsistencies. If it's been a long time, you may want to freshen up your look – new logos, new color schemes, or a new central message might work wonders. Be sure to honor who you are and make changes that your current clientele will still resonate with.
Bringing a new product in is a great way to open up new revenue streams. But instead of doing this randomly, be strategic. Use a solid product ideation process to assess your market and find the best possible product, scope, and timeline for release.
If your product is digital (software, for example), create an in-house team or hire an outside digital product design partner to properly wireframe, prototype, and plan release. In other words, put out a new product – but plan wisely to make the new release efficient and effective.
Chances are, your cross-platform marketing scheme could use an overhaul. If you're new, you may not have gotten around to utilizing multiple channels like Instagram, Facebook, YouTube, and your website as a unified, singularly focused
tool. When these platforms are harmonious, they'll assist in finding leads, taking them through a process of education and trust-building, and finally making a sale.
If you're familiar with this kind of multichannel marketing and automated relationship-building, you still might want to freshen up your tactics since the digital landscape changes so rapidly.
Word of mouth is often the best way to find highly qualified leads who already expect greatness from you. Look into your support process and ask honest questions about your current customers' satisfaction. You can turn simple customers into evangelists for your brand by going above and beyond with your support, so take a look to see if you can improve your current support structure.
You don't need to hire new staff or even retrain current employees to get these things done. Instead, you can always find an expert to help you grow the smart way.
That's where JUICE Creative Group comes in. We have the skill to help you to up your game, implementing healthy and effective business practices that will improve your bottom line without skyrocketing your costs. If you're ready to turn your lean team into a lean-mean-fighting machine, contact us today to get started.